Transforming hospitality facilities in the East Stand at Twickenham
- Five levels of hospitality space
- New roof top rose garden with live performance stage
- Major extension to hospitality facilities
Thanks to our interior fit-out team, nearly 7,000 premium ticket holders can now enjoy improved hospitality at the home of English Rugby Union.
Twickenham’s new East Stand officially opened in time for England’s game against South Africa in autumn 2018 after we delivered a full refit. This included upgrading Level 1 and Level 2 of the existing East Stand hospitality facility and the fit-out of the new build shell and core works to levels 3, 4, 4A and 5.
Mace delivered the construction work to extend the stand outwards to add six levels for hospitality and conference events. Five levels include space for receptions, parties and dining, and a new rooftop rose garden which has a built-in stage for live music performances.
It was the first significant redevelopment of the stadium since Mowlem completed the South Stand in 2006 to raise the ground’s capacity to its current 82,000.
Best in the UK
Now our interior fit-out team have completed the legendary Twickenham Stadium's East Stand to provide some of the best hospitality arrangements in UK sport.
It also includes a space suited to conferences on level 3, which will be able to accommodate meetings, dinners and receptions with great views of the pitch.
When you consider the fit-out delivered over 118,000 ft² (11,000m²), with structural works, lifts, 14 bars, toilet areas, fixed furniture - the scale is every bit as amazing as what you'll see on the pitch!
The value is over £34 million and work was completed in 40 weeks with more than 400 people on site.
Interiors biggest at a stadia
This is the biggest scheme for Willmott Dixon Interiors at a UK sports stadium, giving Twickenham a major extension of its current hospitality and conferencing facilities.
Each level is distinctive in design with rugby themes subtly embedded, celebrating and bringing to life the unique aspects of the home of England Rugby, and delivering a truly bespoke hospitality experience.
Nils Braude, catering and C&E director at Twickenham, said:
"We are very excited to offer over six new event spaces as a result of our East Stand refurbishment. The variety of space on offer adds to the wealth of options for events at Twickenham, especially for bespoke events and private hire."
Graham Shaw managing director of Willmott Dixon Interiors said:
“This is a fantastic project to deliver. The new space provides a first class experience for fans to enjoy and takes hospitality at Twickenham to the next level; we are extremely proud to be helping transform this iconic stadium.”
The new East Stand space focuses primarily on the match-day experience following the launch of England Rugby Hospitality, a new venture which sees the Rugby Football Union (RFU) become the exclusive provider of all hospitality at Twickenham Stadium from autumn 2018, supported by long-standing official hospitality agent Keith Prowse.
On non-match days, the new event spaces present a range of new opportunities for corporate events and a wide variety of private functions throughout the year, which will be managed by Twickenham Experience.
Twickenham is not the only iconic building Willmott Dixon Interiors has transformed, having recently completed the new Design Museum in Kensington and currently working on the historic and world famous Old Admiralty Building in Horseguards Parade.