is an initiative to encourage thousands of children and their families to play
at hundreds of community events like the one arranged by Willmott Dixon for Birmingham
residents. It aims to highlight and celebrate the importance of play in
To mark Playday each
year, a team from Willmott Dixon’s Birmingham branches in Erdington and Kings
Heath, which carry out housing repairs and maintenance to 47,000 homes in
partnership with Birmingham City Council, organise a coach to take local
families to the seaside.
year saw the Willmott Dixon team organise trip for 48 residents nominated
through the company’s community partners including Birmingham City Council’s
Think Family Team, Surestart, St Basils, Acorns Children’s Hospice and Oasis
Short Heath Academy.
At Weston-super-Mare, the Birmingham youngsters were treated to a full day of activities,
including a trip to a sand sculpturing centre where they could build all types
also went on the Ferris wheel, bouncy castle, swing boats and rode donkeys
before being treated to lunch. Willmott
Dixon gave its team of volunteers the day off to assist with the trip as part
of its ‘Community Day’ initiative, where its staff can support the activities
of local community groups and organisations.
is just one of a range of community activities the
company provides in Birmingham as part of its goal to contribute to the city’s growth.
This also includes a national target to improve the life chances of 3,000 young
people by the end of 2015, with many of those in Birmingham, plus an
apprenticeship programme that has employed over 60 local apprentices Apprentices transforming their lives.
Young, Willmott Dixon Partnership’s Community and Customer Manager for
Birmingham, said: “We are committed to making a difference to the people of
Birmingham through our Community Investment work. National Playday is a date we
particularly look forward to as we can see first-hand the difference it makes
to families in the city, especially the children some of which have never been
to the seaside or played on a beach before.”
Bates at Birmingham City Council said “I visited one of the families the day
after Playday and they couldn’t express how much they enjoyed the trip, they said
it had been such a long time since they had the opportunity to do anything as a
family and they couldn’t thank the staff at Willmott Dixon enough for
organising it. The family have had a really tough few years with lots of
upheaval and this trip was a great opportunity to forget their troubles and
focus on a happier future. Had this trip not been available they wouldn’t have
had any sort of holiday this year.”