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Square foot of space fitted out





nhow Hotel, London

Creating the UK's first nhow hotel

Building on our track-record for hotel conversions, our fit-out specialists delivered the stunning interior of the UK’s first nhow hotel.

This has created 190 vibrant bedrooms, a restaurant based on a reinvention of the British pub, bar, gym and three meeting rooms called Laboratories; all within the new Foster + Partners designed mixed-use development called 250 City Road on the edge of Shoreditch.

nhow london bedroom with a view mid.jpg

Our nhow hotel project delivered on the brand’s aim to provide a unique experience that sees the hotel positioned as a destination and hotspot for visitors to London. Developed by NH Hotel Group, with existing hotels in Milan, Berlin and Rotterdam, nhow’s introduction in the UK further underlines London’s global appeal for hotel brands, investors and developers.

Bold and memorable

The design concept for the interior was developed by Project Orange creating a space where tradition and innovation collide, and old London is reloaded!

Throughout the hotel, bold and fresh design takes inspiration from traditional British icons, such as the Royal Family, London landmarks and the underground. All have an unconventional and contemporary take, with stand-out features including a Big Ben rocket sculpture in the lobby, tables featuring cockney rhyming slang and oversized gold bell lights, a reminder of the city's famous church bells.

nhow london bedroom 3 mid.jpg

Graham Shaw, managing director of Willmott Dixon Interiors said:

“We were delighted to work on this fabulous new hotel with its innovative design concept. Our wealth of experience on hotel projects helped us create a truly unique hotel for people to enjoy.”

In the press...

Read Business Traveller's article - nhow to open next month.

Read Hotel Owner's article - nhow to open in London.

Read Boutique Hotelier's article - nh hotel group to open first nhow London property in January.

Read Standard's article - best new hotels in London 2020.


  • Cutting-edge design
  • 9 storey building
  • 102,310 sq ft hotel
  • Continues track record of hotel work in London



Willmott Dixon Interiors

The Bailey, 16 Old Bailey, London EC4M 7EG


Tel: 020 7634 9600